An illustrated lecture with Luca Barcellona, calligrapher and graphic designer from Milan, Italy. Barcellona got his start as a graffiti artist, then went on to incorporate these skills into a formal calligraphic career. The alphabet is the main ingredient of his exciting graphic interpretations. His lettering has been used by companies such as Carhartt, Nike, Sony BMG, and Volvo; his work has also been exhibited in Milan, Australia, and The Netherlands. He recently published an illustrated survey of his work, titled Take Your Pleasure Seriously.